A1 SHOPS

In 2018, A1‘s corporate identity and shop concept were transformed. ANAIS ARCHITEKTUR advised and supported A1 in implementing the new main colour red in the A1 shops. The new shop layout and the corresponding furniture were developed together with the client and described in a POS design manual.
The new shop concept is divided into two differentiated main zones – „On the road“ and „At home“. Among other things, it is characterised by the fact that customers can now move freely through the space in order to experience the entire A1 product world. Advice is given where the products are.